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In 2006 Francois became a founding partner and Creative Director at Simulacra Studio Photography and Design, a growing business now housed in railway arches converted from the former Brixton East Station dating back to the 1800's.

We offer studio hire, photography and bespoke design services utilising a unique in house team of photographer, retoucher, designer and programmer.

The studio itself boasts many exceptional features including a luxurious make-up area with barber's chair, vintage mirrors and Hollywood lighting, a prop and scenery construction workshop, client mezzanine and even a bar with pool table for a little after-shoot wind-down. It's a studio that breathes creativity and technicality with a friendly attitude.

Clients include Ralph Lauren, Vivienne Westwood, Net A Porter, National Geographic, NME and Radio 4.